The 4:27-minute video The Mission of ISAAA: Knowledge Sharing sums up ISAAA’S acknowledgement of the fundamental importance of sharing with the global community the attributes of crop biotechnology. It notes that the free sharing of information and experiences enables stakeholders to understand the essence of the technology and share in the significant benefits that can accrue to them. Nevertheless, ISAAA believes in respecting the rights of others to make their own decisions with regards the technology.